New Years Eve 2021 was especially busy for us as we took on three events and two of them were for the Soho House. The West Hollywood property is at the penthouse of a beautiful media building in the heart of West Hollywood and as you can imagine, they have spared no expense on the decor and design of the restaurant and adjoining co-work spaces.
In conjunction with creative experiential agency Sunset Studios, we collaborated on a NYE party that would bring back all the style and nostalgia of the 20's film noir era. We created a custom three dimensional "Hollywoodland" step and repeat style photo moment that greeted guests as they exited the elevator into the party. The balloon drop at midnight with over 700 balloons executed exquisitely by creative Sarah Kulas was the crowd favorite, but the most beautiful piece of the night was by far the champagne tower water feature in the main dining room.
