The theme for this makeup launch was definitely site specific to fit perfectly. We worked with a high school gym to create a homecoming/prom theme inspired by the popular television series "Euphoria." Since we are experts with latex and mylar, our balloon installations and disco ball chandelier were fan favorites.
Each makeup brand under the Forever 21 and Riley Rose umbrella wanted to be represented by a small 10' x 10' photo moment. We used the primary colors of the brands to create a specific look that made each brands logo pop. All the makeup influencers and their plus ones could take advantage of multiple instagram-able walk up digital photos that they could download directly from the photographers in the moment. We used really low lighting and a simple pin spot on the disco ball to create the Euphoric look and feel as well an overhead projector to add some color values to the twinkle of the whole gym.
